The questions parents ask.
Which is the best infant formula on the market?
Which is closest to breastmilk?
How do you reconstitute it properly?
We all want babies to be as healthy as possible and fulfill their development potential.
Babies are born to be breastfed, but a quarter of babies in the UK receive breastmilk substitutes - infant formula - from birth.
Many more will be fed formula before they are one year old. Their parents want to know which formula to use and how to reconstitute it properly.
What do you say? Baby milk companies all claim their formula is the best on the market and make health claims for supposed benefits of special added ingredients. So where do you look for accurate, independent information so you can provide objective advice?This DVD contains both a professionals programme and a version for parents.
The main 25-minute programme features experts explaining the truth about formula to give health workers the information and the confidence they need to answer questions from parents and carers.
A shorter 7-minute programme is for use with parentsand carers who have decided to formula feed (and health workers with less time available). There is also a 10-minute film on how to make up powdered formula in line with World Health Organisation guidance to reduce the risks from possible contamination with harmful bacteria.
The DVD can be used in UNICEF Baby Friendly accredited facilities. Some short clips are given below.
Infant Formula Explained includes interviews with: Dr. Wendy Jones (Pharmacist), Dr. Colin Michie (RCPCH), Gabrielle Palmer (Nutritionist), Gillian Weaver (UKAMB), Mike Brady (BFLG), Rosie Dodds (NCT), Vicky Carne (MIDIRS), Shel Banks (IFIT), Liz Schofield (Midwife).
Infant Formula Explained is available under licence for all your professional training needs and can be copied to your Intranet or VLE (Virtual Learning Environment) for cost-effective training accessible to hundreds of mothers, staff and students. The licence can include additional titles from Mark-It TV.
Click here to purchase via Baby Milk Action's online Virtual Shop, including a public performance licence, or to download a purchase order form.
Click here to enquire about licensing the films for use on an intranet.