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Violations of the International Code and Resolutions by company

Last updated: 22 January 2008

Click on the company names to find examples of their aggressive marketing. For an overview of strategies see the briefing paper Hard Sell Formula (available to buy or as a free download). BFLG monitoring results feature in the global monitoring report Breaking the Rules, Stretching the Rules 2007, published by the International Baby Food Action Network (examples given in the profiles).

Promotion of breastmilk substitutes is prohibited by the International Code of Marketing of Breastmilk Substitutes, adopted by the World Health Assembly in 1981. Under Article 11.3 of the Code manufacturers and distributors of products within its scope are required to ensure their activities at every level comply with its provisions.

The International Code and subsequent, relevant Resolutions of the World Health Assembly have yet to be implemented in the UK. At present the Infant Formula and Follow-on Formula Regulations (1995) prohibit the promotion to the general public of infant formula only.

The information in this report has primarily been gathered through forms submitted by members of the public via the monitoring section of www.babyfeedinglawgroup.org.uk and through monitoring conducted by a trained team and by Baby Feeding Law Group members.

The information is presented by company. Also see the report Look What They're Doing in the UK report (pdf), launched May 2004.

This report was prepared by Baby Milk Action, which is coordinating the BFLG monitoring exercise (click here to make a donation to help cover costs).