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Send information to BFLG via Baby Milk Action
 
Baby Milk Action is monitoring baby food company marketing practices in the UK on behalf of BFLG. 
 
 
We monitor all company activities which undermine breastfeeding or which provide misleading or inaccurate information on infant and young child feeding. Such practices are most likely violating the International Code of Marketing of Breastmilk Substitutes and subsequent, relevant Resolutions adopted by the World Health Assembly, which apply in the UK independently of government measures. Some of these practices may also break the narrower UK Law.