Goat's milk incorrectly sold as infant formula with idealising claims

Nanny (Vitacare) Goat’s milk incorrectly sold as infant formula in health food shop with idealising claims on the label and company website.

This tin of Nanny Care Goat Milk Nutrition was on display in a health food shop in Cumbria, on the 1 December 2012.  Alongside it were some Vitacare/Nanny promotional leaflets, intended for customers.
 
The shelf-talker below the product clearly states: ‘Nanny Goats Milk Infant Formula’.
 
The product was found on the website goodnessdirect.co.uk on 2 January 2013, promoted as: "NannyCare infant goat's milk powdered nutrition".
 
The Infant Formula and Follow-on Formula (England) Regulations (2007) state (see the Law section) that:
 
"6.—(1) Infant formula shall be manufactured from – (a) the protein sources specified in point 2 of Annex I;"
 
This restricts the protein source to cows' milk or soya beans.
 
It is, therefore, illegal to market goats milk products for infant feeding.
 
The shop and website have presented the product as infant formula, in breach of the Regulations.
 
 
While the tin of Nanny powdered goats’ milk and the accompanying leaflet do not state that the product is an infant formula, or indeed, suitable for use for infants, there is no warning that it should not be used for infant feeding. Further, the label states: "May be used to replace all daily milk intake" and contains idealising claims, such as "soft curds for easy digestion". 
 
The manufacturer appears to expect the product to be used for infant feeding as there is a disclaimer on the website (though not on the label) stating: "Breast feeding is best for babies. Medical advice should be sought on all matters of infant feeding."
 
The preparation instructions state to use "cooled boiled water", which will not reduce the risk of possible contamination with harmful bacteria, such as enterobacter sakazakii. Powdered formula is not sterile.
 
The manufacturer's website also makes idealising claims for the formula, such as: "Goat milk has a higher uptake of certain important minerals such as iron, zinc, calcium and selenium compared to cow’s milk. Toddlers and young children are at risk of iron and zinc deficiencies."
 
Baby Milk Action is asking Trading Standards to investigate the presentation in the shop and the information on the label and website.
 
Note: The European Food Safety Authority revised its decision on the suitability of goats' milk protein in 2012, but the regulations have not been changed. If the regulations are changed to allow goats' milk to be the source of protein, the concerns about idealising claims and incorrect preparation instructions remain.