Product placement of baby milk in TV programmes is banned

Did you know that it is against the rules for television programmes to accept payment for showing baby milk in television programmes?

The ban is contained in the Ofcom Broadcasting Code.

Ofcom (the independent regulator and competition authority for the UK communication industries) introduced rules regarding product placement in television programmes in February 2011.

Products that cannot be placed in programmes include: "infant formula (baby milk), including follow-on formula". However, Ofcom does point out that some products may appear in programmes because they have been chosen by the producers as props. Companies can be fined for breaking the rules. 

You can find the text of rules via the Law section of this site and information on how to register a complaint in the Report violations section.