Morrisons: Wysoy infant formula discount bin

Morrisons in Tavistock was promoting Wysoy infant formula in a discount bin with a reduction of about one third due to being close to its sell-by date on 16 August 2011.

This picture was taken by a volunteer 24 hours after pointing out to staff that such reductions and special displays are illegal.

The Infant Formula and Follow-on Formula Regulations are clear (see The Law section):


Restrictions on promotion of infant formula

23.—(1) No person shall at any place where any infant formula is sold by retail—...

(b) make any special display of an infant formula designed to promote sales;...

d) promote the sale of an infant formula by means of premiums, special sales, loss-leaders or tie-in sales; or

(e) undertake any other promotional activity to induce the sale of an infant formula.